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This blog was created to help entrepreneurs and other business people to work smarter - not harder. My goal is to become your trusted resource by providing useful information so you can plan your initiatives better and grow your business. Advice topics will cover an array of business related commentary and resources to help you succeed in your enterprise.

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Tuesday, December 15, 2009

Marketing Plan Introduction

Marketing – It is an essential component of every business enterprise for attracting new customers, as well as retention of existing ones. There is no single marketing solution to fit all situations. A marketing plan is unique to each enterprise even if the same product (service) type is sold by competing companies in the same marketplace. The plan must also be dynamic because the market demands are in a constant state of change.

Plan review must be regular. Market analysis is also a constant. Strategies require revision to meet the expectations of targeted verticals. Knowing the difference between perceived buyer needs and buyer wants will directly influence demand.

I will expand more on this process in future blogs and articles. Once you start a plan, keep reviewing and refining it for success.

2 comments:

  1. Marketing is very essential for the business because without marketing we cannot attract the customers! I want to know more about the marketing plan can you send me also?
    Expert Business Advice

    ReplyDelete
  2. Thank you for your comment. I would like to respond back to your request, but there is no forwarding email. You may click the Spectrum logo image on the side bar to access our email address directly.

    ReplyDelete

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