Effective messaging is critical in delivering your sales pitch to grab attention. Poor messaging and inadequate prospect targeting will stifle your effectiveness.
Plan your calling effort in advance. Do some homework about your prospect - Know something about your prospect or the industry in advance. Make sure you are talking to a decision maker prospect when you call. Know why you are calling and have a purpose with a goal in mind.
Tips:
1) Keep sentences short and fewer than 10 words. The tone should be aligned with a natural speaking voice.
2) Do Not use Buzzwords. Everyone hears buzzwords and people tend to view them as annoying.
3) Ask for feedback about your messaging from peers in your organization. Would your message get their attention?
4) Get a second opinion. Read your pitch allowed to a third party in your same industry. Do they understand your offer and does it sound natural? Does it get them thinking how you can offer an effective solution?
Decision makers will shut you down if they don’t like what they hear. Be direct and concise with impact statements to grab attention. Put you best foot forward on the first cal as this will lay the groundwork for developing a cold call into a relationship. Get in the habit of periodically critiquing your pitch and make necessary revisions as your experience grows. Last, never promise something you can’t backup.
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